AI Insights · Timothy · April 2021
Top 5 Personal Finance Apps in Australia on iOS: Q1 2021 Performance
A Sensor Tower analysis of Q1 2021 reveals the performance of leading personal finance apps on iOS in Australia. Downloads and user engagement trends underscore the digital budgeting and planning landscape.
In the first quarter of 2021, the personal finance category on the iOS platform in Australia has seen varied performances among the top applications. Sensor Tower's data provides insights into how these budgeting and planning tools have fared in terms of downloads, revenue, and weekly active users.
Splitwise experienced a fluctuating revenue trend, with its highest revenue in the first week of February at around $587. Downloads for the app started at approximately 2.9K at the end of December and saw a general decline over the quarter, ending with about 1.6K downloads in the last week of March. Weekly active users peaked at around 11K in late December but showed a slight decreasing trend to approximately 10.7K active users by the end of March.
WeMoney: Pay off debt faster did not generate revenue during this period. The app saw its highest number of downloads in early March, reaching over 2.2K, but witnessed a sharp decline to just under 600 downloads by the end of the quarter. Active users data for WeMoney was not provided.
The Australian app MoneyBrilliant demonstrated significant revenue fluctuations, with its highest at roughly $3.4K in the last week of January. Downloads were relatively stable, starting at around 1.4K and ending the quarter with just over 1K downloads. Unfortunately, the data on weekly active users for MoneyBrilliant was not available.
Revenue data for Pocketbook - Expense Tracker was not recorded during this quarter. Downloads for Pocketbook peaked in mid-February at over 2.3K but reduced to around 765 by the end of March. Weekly active users remained above 13K for most of the quarter, with a slight decrease to around 13K by the end of March.
Lastly, Fudget: Budget Planner Tracker saw its revenue peak in late January at approximately $730. Downloads started at around 1.4K and ended the quarter at nearly half, with around 500 downloads in the last week of March. Weekly active users for Fudget showed a decreasing trend, from roughly 7.1K at the beginning of the quarter to about 6.9K by its end.
For more detailed insights and analytics, Sensor Tower's platform holds a wealth of data on the performance and trends of mobile applications across various markets and categories.
